M Muaaz Bin Sarfaraz

Analytics leadership · Toronto

I turn messy questions into decision systems.

I’m Muaaz—an analytics leader with 10+ years across e-commerce, nonprofit, telecom, and utilities. I build teams, operating rhythms, and data products that make better decisions repeatable.

See the impact Download CV
Better
decisions
Data People Rhythm

Current chapter

Analytics Lead
Company

Strategy is only valuable when the organization can run it.

Selected impact

Proof, not promises.

Business outcomes first. The tools are simply how we get there.

01

$44M

Annual initiatives influenced

Cross-functional analytics across product, finance, commercial, operations, and logistics at Daraz.

02

20+

Analysts led

Rebuilt the team and established an analytics centre of excellence.

03

35%

Faster answers

Created an AI-powered “second brain” for institutional business knowledge.

04

24%

Workforce reduction

Integrated 4,000 fleet and workforce forecasts into the operating plan with minimal lead-time trade-off.

Leadership case studies

Systems that kept working after launch.

My best work sits at the intersection of executive clarity, analytical rigor, and operational adoption.

01

Daraz · Analytics operating model

Built the management system behind the metrics.

Designed performance management and weekly/monthly business reviews for three major departments—connecting hundreds of OKRs and KPIs to executive decisions and appraisals for 1,000+ employees.

  • Operating cadence
  • OKRs
  • Executive communication
Management OS Live
W
SignalsDecisionsOwners
M
TrendsTrade-offsActions
Q
OKRsDirectionReset
100sOKRs + KPIs
3Departments
1,000+People aligned
02

Daraz · Generative AI

Turned company knowledge into an answer engine.

Led a ChatGPT-based business knowledge assistant that reduced time-to-answer for analysts by 35%—making institutional context searchable, reusable, and faster to act on.

  • GenAI
  • Knowledge systems
  • Change adoption
03

Daraz · Planning intelligence

Made workforce planning a model, not a meeting.

Developed 4,000 fleet and blue-collar workforce forecasts and embedded them in planning—reducing headcount by 24% while protecting end-to-end lead time.

  • Forecasting
  • Supply chain
  • Planning automation
04

Company · Mission analytics

Connected campaign insight to fundraising efficiency.

Building Salesforce CRM Analytics for mass marketing and planned giving—helping teams sharpen lead management, vendor selection, and progress toward a 13% fundraising-efficiency target.

  • Salesforce
  • CRM analytics
  • Mission impact

Selected portfolio lab

How I think when the brief is wide open.

Independent, academic, internship, and assessment work—separate from employer projects.

AI quality assuranceCarrefour

Reimagining packaging QA

Proposed an automated AI process that reduced a multi-hour quality check to roughly ten minutes.

90%+ time saved
Computer visionBanco Daycoval

Taking KYC in-house

Combined a Siamese network, OCR, and data matching to reduce third-party reliance for identity verification.

95% match accuracy

My operating philosophy

Analytics becomes valuable when it changes the next decision.

  1. 01

    Frame the decision

    Start with the consequence, owner, and cadence—not the dashboard.

  2. 02

    Build the evidence

    Use the simplest rigorous method that can survive executive scrutiny.

  3. 03

    Design the operating loop

    Connect metrics to reviews, actions, owners, and follow-through.

  4. 04

    Transfer the capability

    Build teams and systems that do not depend on a single hero.

A career in translation

From smart grids to marketplaces to mission impact.

I’ve spent my career translating between executives, operators, analysts, and engineers. That range lets me see the organization around the model—the incentives, habits, and trust required to turn insight into motion.

Company

Analytics Lead · CRM, fundraising, and planned giving

Daraz · Alibaba Group

Head of Analytics / Analytics Manager · E-commerce at 40M+ MAU scale

Telenor

Data Engineer, B2B · Data monetization and market intelligence

K-Electric

OMS Analyst · Smart-grid analytics and operational transformation

Education

MSc Data Science, distinction
City, University of London

Teaching

CareerFoundry mentor
4.9 / 5 average rating

Cloud

Alibaba Cloud MVP
ACP Cloud Professional

Let’s make the next decision better

Have a hard question?
Good.

I’m interested in analytics leadership, data strategy, AI-enabled decision systems, and mission-driven problems where the work needs to land—not just impress.

muaazbinsarfaraz@gmail.com LinkedIn